Privacy Policy
At Luna Move, protecting personal information is an important part of the trust placed in us by landlords, tenants, applicants, contractors and website visitors.
This page explains how AdviserMove Ltd collects, uses, stores and shares personal information when you visit our website, contact us through our website or communicate with us through online channels such as property portals and social media.
This page is intended for website visitors and people making initial enquiries. If you become a landlord, tenant, applicant, guarantor or contractor, we will provide more detailed privacy information relevant to that relationship.
Who We Are
Luna Move is the trading name of AdviserMove Ltd, an independent residential letting and property management agency based in Weston-super-Mare.
We provide residential lettings services, tenant find, rent collection, fully managed lettings, HMO management, property inspections, compliance support, deposit administration and landlord and tenant support services across Weston-super-Mare, Bristol, Newport and surrounding areas.
| Company Name | AdviserMove Ltd |
| Trading Name | Luna Move |
| Company Registration No | 12612187 |
| VAT Registration No | 352148317 |
| ICO Registration No | ZA768054 |
| Registered Office | 6 Ashcombe Road, Weston-super-Mare, BS23 3DY |
| Telephone No | (01934) 515 333 |
| Email Address | info@lunamove.co.uk |
Quick Summary
| Who controls your information? | AdviserMove Ltd (T/A Luna Move) |
| What do we collect? | Contact details, enquiry details, property information you choose to provide, website usage information and communications. |
| Why do we collect it? | To respond to enquiries, arrange viewings and valuations, provide our services, comply with legal obligations and improve our website and service. |
| Do we sell information? | No. We do not sell personal information. |
| Who do we share it with? | Trusted service providers, property portals, contractors and authorities where needed or required by law. |
| How long do we keep it? | Only for as long as needed for the purpose collected, or as required by law. |
| Who can you contact? | info@lunamove.co.uk or (01934) 515333 |
Information We Collect
The information we collect depends on how you interact with us. We aim to collect information in stages, asking only for what is relevant at the time.
| Category | Examples |
|---|---|
| Identity Information | Name, title and other identifying information you provide. |
| Contact Information | Email address, telephone number, postal address and communication preferences. |
| Property Information | Property address, property details, rental valuation information, availability and property-related enquiries. |
| Enquiry Information | Information included in website forms, emails, social media messages, WhatsApp messages or telephone notes. |
| Technical Information | IP address, browser type, device type, pages viewed, cookie preferences and website usage information. |
| Marketing Preferences | Whether you have asked to receive or stop receiving marketing communications. |
| Accessibility Information | Information you choose to provide so that we can make reasonable adjustments or communicate with you appropriately. |
We do not routinely collect special category information through our website. If you voluntarily provide sensitive information, such as information about a disability or accessibility requirement, we will use it only for an appropriate purpose.
How We Collect Information
Most information we receive comes directly from you. We may also receive information through property portals, software providers or third parties where appropriate.
| Source | Examples |
|---|---|
| Directly from you | Telephone calls, emails, forms, WhatsApp messages, social media messages and conversations with our team. |
| Website | Contact forms, valuation requests, viewing requests, cookie preferences and analytics. |
| Property portals | Enquiries received through Rightmove and OnTheMarket. |
| Social media | Messages, comments and interactions through Facebook, Instagram and TikTok. |
| Software providers | Information processed through systems such as Apex27, Microsoft 365, Adobe Sign, Goodlord, Xero and Dropbox were relevant. |
| Public sources | Publicly available sources such as Companies House, Land Registry, or public registers relevant to our services. |
Why we use information and our lawful basis
UK data protection law requires organisations to have a lawful basis before using personal information. The lawful basis depends on the reason we are using the information
| Purpose | Examples | Typical Lawful Basis |
|---|---|---|
| Responding to enquiries | Replying to website, email, telephone, WhatsApp or social media enquiries. | Legitimate interests or steps before a contract. |
| Rental valuations | Arranging appointments, reviewing property information and preparing recommendations. | Steps before a contract. |
| Viewings and property enquiries | Arranging appointments and confirming property suitability. | Steps before a contractor legitimate interests. |
| Website operation | Security, troubleshooting, performance and basic functionality. | Legitimate interests or consent where required for cookies. |
| Marketing communications | Property alerts, landlord updates or company news. | Consent or legitimate interests, depending on the communication. |
| Legal and regulatory compliance | Tax, accounting, housing legislation, deposit protection and regulatory requirements. | Legal obligation. |
| Service improvement | Reviewing feedback, website performance and enquiry trends. | Legitimate interests. |
Where we rely on legitimate interests, we consider whether our interests are balanced against your rights and expectations. You may object to certain processing based on legitimate interests in some circumstances.
Property Enquiries, Valuations And Communications
If you enquire about a property, request a valuation or ask about our services, we will use the information you provide to respond and take the next practical steps you have requested.
- For property enquiries, this may include arranging viewings, answering questions and recording your preferences.
- For valuation requests, this may include arranging an appointment, reviewing property details and preparing advice.
- For general enquiries, this may include responding by email, telephone, WhatsApp or social media, depending on how you contacted us.
Important tenancy documents, legal notices and contractual communications will normally be sent using appropriate formal methods rather than relying solely on social media or informal messaging.
Marketing, Property Advertising And Social Media
Luna Move advertises properties and services using our website, property portals and social media platforms.
Current channels include Rightmove, OnTheMarket, Facebook, Instagram and TikTok.
Property photographs are normally taken by Luna Move staff. We don not routinely use drone photography, professional photography, AI-enhanced property images or virtual staging. Photographs are intended to represent the property honestly at the time they are taken.
If you interact with us though social media, the relevant platform will also process your information under its own privacy terms. We recommend that you review the privacy information provided by those platforms.
We may invite clients to leave a Google review. Leaving a review is voluntary.
Cookies And Website Technologies
Our website may use cookies and similar technologies to operate properly, remember preferences, improve performance and understand how visitors use the site.
Some cookies are essential. Others, such as analytics or marketing cookies, may require your consent. Where consent is required, our website should give you a clear choice before these cookies are used.
More detailed information is provided in our Cookie Policy, including information about how to manage cookie preferences.
Who We Share Information With
We do not sell personal information. We share information only where necessary to provide our services, where you have asked us to, where we use a trusted service provider, or where required by law.
| Recipient Type | Examples | Reason |
|---|---|---|
| Business software providers | Apex27, Microsoft 365, Xero, Dropbox and Adobe Sign. | CRM, email, accounting, storage and document signing. |
| Referencing and application providers | Goodlord. | Tenant applications and referencing where applicable. |
| Deposit schemes | MyDeposits and DPS. | Deposit protection and administration where applicable. |
| Property portals | Rightmove and OnTheMarket. | Property advertising and enquiry processing. |
| Contractors | Gas engineers, plumbers, electricians, locksmiths, cleaners, gardeners, handymen, EPC assessors and inventory clerks. | Repairs, compliance, inspections and property services. |
| Authorities and regulators | HMRC, local authorities, courts law enforcement, deposit schemes and the ICO. | Legal or regulatory obligations. |
| Professional advisers | Solicitors, accountants, insurers and debt recovery advisers where appropriate. | Advice, claims, disputes or legal matters. |
Contractors are only given information needed for the purpose of their work, such as the property address, issue details and contact/access arrangements where required.
International Transfers
Some software providers used by Luna Move may process or store information outside the United Kingdom.
Where this happens, we take appropriate steps to ensure that safeguards are in place in accordance with UK data protection law.
These safeguards may include adequacy regulations, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.
How We Protect Information
Luna Move uses a combination of trusted systems, internal procedures and staff awareness to protect personal information.
- Use of business systems such as Apex27, Microsoft 365, Adobe Sign, Xero and Dropbox.
- Access to information restricted to staff who need it for their role.
- Password protection and additional security measures where available.
- Staff awareness of confidentiality, phishing, secure handling and breach reporting.
- Secure disposal or deletion of information when it is no longer required.
No system can be guaranteed to be completely secure, but we take appropriate measures to reduce risk and protect the information we hold.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or for as long as required by law, regulation or legitimate business need.
| Information Type | Typical Approach |
|---|---|
| General website enquiries | Normally retained only for as long as needed to deal with the enquiry and for a reasonable follow-up period. |
| Valuation enquiries | May be retained for a reasonable period to manage follow-up and future service enquiries. |
| Marketing preferences | Retained until you unsubscribe, withdraw consent or ask us to stop contacting you. |
| Financial or contractual records | Retained in accordance with legal, accounting and limitation requirements. |
| Website analytics | Retained in accordance with our analytics and cookie settings. |
Detailed retention periods for landlords, tenants, applicants and guarantors are set out in the relevant privacy notices and internal retention schedule.
Your Privacy Rights
You have rights under UK data protection law. Some rights are absolute and others apply only in certain circumstances.
| Right | What it means |
|---|---|
| Right to be informed | To understand how and why your information is used. |
| Right of access | To request a copy of personal information we hold about you. |
| Right to rectification | To ask us to correct inaccurate or incomplete information. |
| Right to erasure | To ask us to delete information where there is no lawful reason to keep it. |
| Right to restrict processing | To ask us to limit use of your information in certain circumstances. |
| Right to object | To object to certain processing, including direct marketing and some legitimate interests processing. |
| Right to data portability | To receive certain information in a structured format where the right applies. |
| Rights relating to automated decisions | To request safeguards where decisions with legal or similarly significant effects are made solely by automated means. |
To exercise your rights, please contact us. We may need to verify your identity before responding. This helps protect your information from unauthorised disclosure.
Automated Decision Making
Luna Move does not make decisions that have legal or similarly significant effects on individuals solely by automated means through our website.
Technology may assist with processes such as enquiries, document handling or referencing, but important tenancy and property decisions involve human consideration by Luna Move, the landlord or both.
Complaints
If you are concerned about the way we handle your personal information, please contact us first so that we can investigate and try to resolve the issue.
You may make a data protection complaint online using this form.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection matters.
| ICO Contact | Details |
|---|---|
| Website | www.ico.org.uk |
| Telephone | 0303 123 1113 |
| Address | Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF |
Contact Details
If you have questions about this document or how we handle personal information, please contact us.
| Contact Method | Details |
|---|---|
| Post | Luna Move, 6 Ashcombe Road, Weston-super-Mare, BS23 3DY |
| Telephone | 01934 515333 |
| info@lunamove.co.uk | |
| Website | www.lunamove.co.uk |
Luna Move does not currently have a statutory requirement to appoint a Data Protection Officer. Responsibility for data protection compliance rests with the Directors of AdviserMove Ltd.
